2021 has been full of success and growth across the mortgage industry. As the holiday season approaches, it’s important not to lose any of the steam you’ve built up during these past 11 months.
While business may be a little slower than usual during this time, that doesn’t mean you should throw in the towel and pick things back up in the New Year. In fact, now is the perfect time to reconnect with your past clients — and establish relationships with new ones.
Let’s take a look at some simple and effective ways you can stay in front of borrowers and referral partners during this holiday season.
- Send holiday greeting cards
Who doesn’t like receiving snail mail these days? Small gestures like this can go a long way. Plus, by taking time to send out personalized holiday cards, you’ll have the opportunity to share a bit of joy with your clients near and far.
Actions like this can also humanize you and your business. Your clients will see you on a more personal level, as opposed to just viewing you as someone who helps with their mortgage. Consider sharing a photo of your family or furry friends to give clients a glimpse into your life outside of the office.
- Develop a social media plan
Social media is a simple and effective way to stay in front of your network during the holidays. Consider pulling together a social media content calendar, and schedule posts to go out throughout the duration of the season. This keeps you top of mind for clients even during the busiest time of the year.
If you want more eyeballs on your posts, particularly those on your business page, consider creating a budget dedicated to social media. This will allow you to put some advertising dollars behind your posts so you can reach more people in your target demographic.
- Get involved with the community
The holidays are all about giving back. Get your team together and see what volunteer activities are available in your area. Take a look at food pantries or clothing drives – you’ll find an abundance of local organizations, especially during this time of year, that would be grateful for some extra help.
Being immersed in your local community not only allows you and your team to make an impact for those in need, but also has the potential to expand your referral network and further boost your credibility and reputation as a small business in the area.
- Promote holiday savings tips and industry trends
During this busy season, housing industry trends and current mortgage interest rates may not be top of mind for your clients, so use this time to send out emails or social posts to educate them on what’s happening in the market.
With holiday shopping coming up, this is also a great time to share some tips with potential clients on how they can set up a smart budget for the holidays to ensure they’re staying on track with their financial goals. Writing a blog post for your website, publishing tips on social media or even sharing relevant articles, is an easy way to get this valuable information in front of people who will appreciate it.
- Don’t slow down
The holidays are certainly a time you should spend with family and friends, but don’t let the hustle and bustle of the festivities slow your business down.
While you should definitely take time to be with the ones you love, it’s also important to ensure your brokerage is set up for success at all times of the year. Instead of slowing down and waiting until the new year, use this time to finalize your goals and connect with your network to keep you one step ahead of the competition.
The holiday season is busy and full of celebrations, but staying top of mind with and finding ways to add value for your contacts is key to building a successful long-term business.
It’s been an incredible year for the mortgage business, and this will set you up for an amazing 2022. Happy holidays!
Are you interested in kicking off the new year with a career in the mortgage industry? Our team at BeAMortgageBroker.com is here to help you every step of the way.
